Experience discount grocery shopping by offering quality fresh food at low prices. FreshCo Weekly Flyer here for low prices. FreshCo. is the discount banner of Sobeys Incorporated (a 100% Canadian owned company established in 1907). Launched in 2010, FreshCo’s commitment is to provide the best discount grocery shopping experience by offering quality fresh food at low prices and with less compromise.Today FreshCo. has 92 stores in 50 towns/cities across Ontario and our unwavering commitment continues.